Schaub: Data breach notices don’t do enough to help consumers

Assistant professor Florian Schaub was interviewed by Detroit ABC affiliate WXYZ about a recent study he and PhD student Yixin Zou conducted that examines consumer awareness of personal information that has been compromised by data breaches. 

Schaub told WXYZ interviewers that companies that have experienced data breaches that resulted in exposure of consumer information need to do more to inform and help their affected customers. 

“We actually need laws that are effective, and that not just require companies to send out notices to consumers. but are actually crafting these notices in a way that they help people understand what’s the risk that comes from this data breach I’m affected by, what should I do next, and where can I get help.” 

Read more about the study: Data breaches: Most victims unaware when shown evidence of multiple compromised account