Pal: The power of hashtags in political campaigns

Twitter is a powerful tool in promotion and attention-grabbing in the lead up to national elections. 

Researchers gathered tweets from thousands of users, including government officials and supporters of multiple political parties, for a new study examining the use of hashtags in political posts in the run-up to elections in the Indian state of Uttar Pradesh, The Hindu reports. 

The study was conducted by an international collaboration of scholars, including social media and politics expert Joyojeet Pal, an associate professor at the University of Michigan School of Information.

Read “Political campaigning hots up through social media,” on thehindu.com, and a related story on business-standard.com.

Learn more about Associate Professor Joyojeet Pal.