General Motors campus visit

An image of the lobby of GM's design studio. Marc Tarling addresses a group of students, with midcentury modern chairs and part of a classic car in the frame.

The iconic lobby of GM's design studio. (Photo courtesy of General Motors)

Students sit in a small, darkened auditorium. The GM and U-M logos are projected on the screen.

In the VR lab, students prepare to be shown the future of auto UX design. (Photo courtesy of General Motors)